It’s not the data what makes value anymore but the consequences reflected by a set of data
Barion Plc. is entering the market with its data-based marketing communication service. They will offer for sale not the data, but the conclusions drawn from the data.
Barion Payment Plc. has been always dedicated to develop and sell an online purchase-offer and programmatic advertising solution, based on its data assets about the consumer behavior relating to online purchasing and payment.
Target customers of the Big Data AdTech solution to be launched until the end of the year will be smaller e-commerce companies, which don’t have the data assets and technological background needed to develop their own online offering and data-based programmatic ad solution. However, Barion’s solution will be beneficial for the customers, too, in terms of totally personalized offers.
Barion as a service provider offering Secure payment, has been serving more than five thousand e-commerce partners all over Europe, with almost one and a half million customers paying via the system, generating several billion HUF turnover per month.